In the heart of Seoul, NEEDLY emerged as a game-changer in the Korean beauty scene. Founded on the principle of delivering precisely what your skin needs, nothing more, nothing less, NEEDLY simplifies skincare routines while achieving exceptional results.

Inspired by her grandmother's timeless beauty wisdom, founder Jiyeon Kim assembled a team of experts to create NEEDLY's signature product, the Daily Toner Pads. These pads strike the perfect balance between gentle exfoliation and deep hydration, embodying NEEDLY's ethos of simplicity and authenticity. NEEDLY empowers individuals to embrace their natural beauty, listen to their skin, and keep it simple in a world often cluttered with skincare options. Welcome to NEEDLY, where skincare is tailored to your needs.