Isntree was responsible for launching the first-ever skincare blog in Korea. As they became well-known in the beauty community for their knowledge and expertise on skincare, their readers flooded them with requests to develop their own brand of products. It was in January of 2012 that Isntree was founded.
Isntree's primary focus is on preserving one's natural beauty through the use of natural, safe and healthy ingredients in their products. The name Isntree is derived from Island (an island that is clean, pure and not affected by pollution), Nature (use of pure raw materials from nature), Tree (a strong tree that bears good fruits and grows with their consumers).