Once upon a time, in the bustling streets of Seoul, South Korea, a group of skincare enthusiasts came together with a shared vision to create a skincare brand that would revolutionise the industry. Inspired by the natural beauty of the Korean landscape and the power of natural ingredients, they embarked on a journey to create a brand that would bring out the best in everyone's skin. And so, SKIN1004 was born.

The brand's story begins with a deep appreciation for the purity and effectiveness of natural ingredients. The founders of SKIN1004 believed that skincare should be simple yet effective, and that nature held the key to unlocking the true potential of one's skin. With this philosophy in mind, they set out to source the finest natural ingredients from around the world, carefully selecting each ingredient for its beneficial properties and potency.

One ingredient, in particular, caught their attention - Centella asiatica, also known as "tiger grass." This powerful herb had been used for centuries in traditional Korean medicine for its remarkable healing and soothing properties. The founders of SKIN1004 were captivated by its potential to calm irritated skin, fade scars, and promote a healthy complexion, and they made it the star ingredient of their skincare line.

SKIN1004's brand story is also rooted in sustainability and ethical practices. The founders were committed to creating a brand that not only delivered exceptional skincare results but also prioritised the planet and its people. They ensured that their ingredients were sourced sustainably, and their products were cruelty-free, free from harmful chemicals, and packaged in eco-friendly materials.

As word spread about the transformative power of SKIN1004's products, the brand gained a loyal following of skincare enthusiasts who were drawn to its ethos of simplicity, effectiveness, and sustainability. The brand's minimalist packaging, inspired by the natural beauty of Korea, became iconic, reflecting their commitment to simplicity and purity.

Today, SKIN1004 is a beloved Korean skincare brand known for its innovative and effective products that harness the power of natural ingredients, particularly Centella asiatica, to promote healthy, glowing skin. With a passionate community of loyal customers who have experienced the brand's transformative effects on their skin, SKIN1004 continues to thrive as a leader in the Korean skincare industry, inspiring others to embrace the beauty of nature and simplify their skincare routines for the betterment of their skin and the planet.