House of Hur

House of Hur celebrates individuality with skincare and makeup that empower self-expression and confidence. By engaging its HURFRIENDS community in everything from product design to global growth, the brand fosters a sense of inclusion and belonging. With a strong commitment to sustainability, House of Hur prioritises ethical practices, cruelty-free development, and eco-friendly ingredients—redefining K-beauty to be conscious, inclusive, and accessible to all.