Klairs is a cruelty-free, vegan-friendly K-beauty brand that believes in a simplistic approach to skin care, including only the most essential ingredients in their products to promote healthier and stronger skin. Their products were designed for people with sensitive skin, however are suitable for people of all skin types. Klairs was recently officially recognised by the Norweigan Animal Protection Alliance (Dyrevenalliansen) as a brand that is free from animal testing.