Korean Skincare

What is a Korean skincare routine?

A Korean skincare routine focuses on gentle, layered steps that hydrate, protect and care for your skin barrier over time. Instead of harsh treatments, K-beauty uses lightweight products with ingredients like centella, snail mucin, rice and ginseng, layered from thinnest to thickest to build healthy, glowing skin.

What order should I apply Korean skincare products?

A simple Korean skincare routine order is:

  1. Oil cleanser (evening, to remove makeup and sun cream)
  2. Water-based cleanser
  3. Toner
  4. Essence or serum
  5. Eye cream
  6. Moisturiser
  7. Sun cream (morning)

As a rule, apply products from the thinnest texture to the thickest. You don't need every step, so start with the basics and add more as you learn what your skin likes.

What Korean skincare should I start with as a beginner?

Start with four basics: a gentle cleanser, a hydrating toner, a moisturiser and sun cream. Once your skin is used to them, add a serum or ampoule to target a specific concern such as dullness, breakouts or fine lines. Our Curated Korean Routines are a great place to start if you're not sure what to pick.

Do you sell Korean skincare sets?

Yes. Our Korean Skincare Sets bring together products that work well as a routine, making them an easy way to try a brand or build your first routine. They also make great gifts.

How do I choose Korean skincare for my skin type?
  • Oily or acne-prone skin: look for lightweight, soothing ingredients like centella, tea tree and niacinamide.
  • Dry skin: look for hydrating ingredients like hyaluronic acid, ceramides and snail mucin.
  • Sensitive skin: choose short ingredient lists with calming ingredients like centella and panthenol.
  • Dull or uneven skin: look for brightening ingredients like vitamin C, niacinamide and rice.